Property Marketing

Farming can be one of the most lucrative and dependable lead generation strategies for agents. Learn our detailed approach to this technique, get a handle on the costs involved, and review all the tools you’ll need. 

Follow these 7 real estate copywriting rules and you'll be on your way to becoming the Peggy Olson or Don Draper of real estate marketing.

Single property websites can help you market luxury or unique listings, so we scoped out some easy-to-use, affordable tools to help you build appealing, functional in no time.

Conducting accurate, consistent property valuations isn’t easy, and most agents aren’t taught this skill in their real estate classes. We’ll walk you through the entire process and give you a template to get you started.

Direct mail can be an incredibly effective at branding and lead generation. Learn about the types of postcards that will kick-start your business plan, why they work, when to send them, and where to find the best templates.

If you use the right tools, focus on making people feel truly welcome, and learn some simple scripts and strategies, open houses can still be a fantastic way for new and even experienced agents to generate leads.