13 Just Sold Postcard Examples & Templates (+ Resources)

Just sold a house in the neighborhood? Don’t let that momentum end! After selling a client’s property, sending just sold postcards to prospective clients nearby is an efficient approach to boosting brand visibility. Using strategic content, strong calls to action, and eye-catching images on your just sold postcards enables you to generate listing leads and convert them into clients. To get started, check out this list of 13 just sold real estate postcard examples and templates.

Just Sold Postcard Examples

When sending just sold postcards, you aim to prompt recipients to contact you about your services. The postcard examples below use various strategies, such as incorporating real estate slogans, showcasing client reviews, and applying color. While each strategy is valuable, using all these methods in one postcard could crowd your message. Take a look at these just sold postcard ideas below to decide which is the best fit for your business style and real estate brand.

1. Postcard With Room Labels

• Source: Corefact
• Size: 4×6 inches

This postcard uses photos and bright yellow to convey a message and highlight the property details and realtor company, allowing you to generate new real estate leads. Instead of using only one image, three photos with labels highlight specific areas in the home, showing your expertise and knowledge about the property. Another fantastic feature of this postcard is the area for the logo and the customization ability.

Takeaway Tips: 

• Use dramatic colors like red, yellow, and orange to draw the reader’s eye. 
• If your listing has notable features, showcase those photos to encourage leads to inquire about your services.

2. Strong Slogan & Call to Action

• Source: Brivity
• Size: 4×6 inches

This just sold real estate postcard example creates intrigue about how the home sale impacted nearby properties. Any homeowner who sees the phrase “your equity has changed” will likely pay more attention (hello, money!). Another great thing about this just sold postcard example is the easy and strong call to action, which encourages the recipient to quickly reach out to you via text for a consultation or free home valuation.

Takeaway Tips: 

• Use incentivizing slogans, like “Real Estate Without the Hassle” and “Click or Call We do it All,” to bring attention to your services. 
• Include a call to action on your postcard so those who wish to reach out know exactly how and where to get a hold of you. 

3. Simple & Modern Just Sold Postcard

• Source: Mailjoy
• Size: 4×6 inches

Agents and brokers who are successful in real estate understand less is often more. This minimalistic layout allows leads to stay focused and interested. The simplicity and elegance of this just sold postcards for realtors, with just one clear image and vital property facts, naturally lure people in and make it an excellent method to send prospective clients to your website.

Takeaway Tips: 

• Use a simple, minimalistic layout to avoid cluttered postcards.
• Include short and straightforward property details to highlight key features of the property.

4. Seller Review Postcard

• Source: Corefact
• Size: 4×6 inches

This just sold realtor postcard has all the vital elements, such as a property image, the real estate team’s logo, and contact information. However, two features make this card unique. First, a bright yellow area highlights the “Sold Seller Saved $14,000”, a significant win for the real estate agent’s clients. Second, it displays positive client feedback, which helps convince clients to work with you. 

Takeaway Tips: 

• Highlight how much money the seller saved to show prospective clients you’re thoughtful and helpful in lowering client expenses.
• Use client feedback to strengthen your credibility as an agent.

5. Bold & Bright Postcard

• Source: Flipsnack
• Size: 793×793 px

This just sold postcard example uses bright brand colors and large, bold text to grab readers’ attention. There is a manageable amount of information on this card, but the format makes it easy to see the property, the list price, and contact information. This postcard idea can be successful when delivered by just sold mailers to other homes in the neighborhood. Once you get more referrals, you can also use this design and colors for your thank-you notes.

Takeaway Tips: 

• Use bold and bright colors to complement and highlight the property details and features.
• Utilize a simple format to showcase the property’s list price and your contact information.

6. Short & Huge Texts Postcard

• Source: Lighter Side of Real Estate
• Size: 4×6 inches

The most compelling designs are simple. This just sold postcard example does not include any property photographs; instead, it draws attention with a short sentence in huge print. It works effectively as a real estate farming postcard since homeowners are typically intrigued by their neighbors’ homes.

Takeaway Tips: 

• Use simple, larger texts to highlight and convey your message.
• Utilize direct and no-frills postcard design to draw potential clients’ attention.

7. Memoji Postcard

• Source: Tounesta3mal
• Size: 5.8×4.1 inches

Some real estate brokers feel awkward using their pictures on promotional materials. With today’s technology, you don’t have to! Create your image on postcards or even door hangers using a memoji (a customized animoji) or an avatar-like character to represent yourself uniquely. Additionally, when you describe the house and your sales strategy on your creative just sold postcards, potential clients will feel more confident in your expertise.

Takeaway Tips: 

• Use a memoji and avatar-like character to represent yourself or your company.
• Include a sales plan and clear, brief property facts to reassure potential sellers of your authority.

8. Postcard with Agent’s Previously Sold Properties

• Source: Dribbble
• Size: 4×6 inches

Building brand recognition is crucial to any direct mail marketing strategy. By using your brand colors on all mailers, recipients will start recognizing your brand and marketing collateral. The agent uses red and blue shades in this postcard that match his logo. In addition, the postcard showcases a handful of successfully sold properties instead of just one.

Takeaway Tips: 

• Incorporate your brand colors to make your postcard memorable.
• Include your sold properties to show prospective leads you know what you’re doing.

Just Sold Postcard Templates

Are you ready to customize some postcard templates? Take note, this isn’t your real estate email newsletter. You’ll have to print these postcards, so consider the cost, the type of paper you’ll use, and how many pieces you’ll produce.

While many postcard templates are online, Vistaprint provides various products, real estate marketing templates, and design expertise. This editing platform is incredibly user-friendly, so you can alter any template to meet your needs. Vistaprint is also one of the only sites where you can request samples, collaborate with a graphic designer, and have postcards distributed directly to your contact list.

9. Postcard with a Promo

• Source: PostcardMania
• Size: 4.25×6 inches
• Cost: $0.13

This postcard incorporates three marketing strategies: highlighting a recently sold property, offering to sell a property, and a chance to win a contest. This design has so many things going on, but it’s presented incredibly well and does not feel overwhelming. Remember to have some email templates ready when leads start contacting you!

One feature that will stand out is personalization with the recipient’s name. Not all solutions offer this feature, but PostcardMania allows you to incorporate unique features into most direct mail templates. It also provides services that modify your mailer design to distribute to your contact list online, allowing you to merge your physical and digital marketing strategies effortlessly.

10. Property Sold Over Asking Price

• Source: Venngage
• Size: 5×7 inches
• Cost: Free or $16-$39 per month

This just sold postcard example template focuses on how this agent can consistently deliver for clients by using the word “Another.” In this case, the agent also emphasizes a home sold for more than the asking amount.

Selling above asking is most home sellers’ ultimate goal, so highlighting this in your marketing is imperative. If you succeed with various results, like low days on the market, the number of homes sold over the asking price, or other transactional statistics, use them in this template and within your overall marketing strategy.

11. Property Description-focused

• Source: Etsy
• Size: 4×6 inches
• Cost: $4.97

Although this postcard design shows three photos, the size, and positioning keep them in the background. This template keeps the recipient’s focus on the property details and contact information. It gives just enough information and images to pique consumers’ interest and encourage them to contact the seller for more details.

12. Modern Home Postcard

• Source: Xara
• Size: 6×4 inches
• Cost: Free or $12.95-$16.95 per month

This bright and minimalistic just sold real estate postcard template is perfect for highlighting contemporary home styles or new constructions. With just a few carefully picked property photos, it’s extremely appealing and will draw people in to read the property details.

13. Simple Block-style Postcard

• Source: Zazzle
• Size: 4×6 inches
• Cost: $1.25 per postcard

This just sold postcard example template uses a simple design and could easily be customized to fit your brand. It uses three property photographs in complementary colors to make the postcard stand out. There is also some text, which may make this an easy go-to just sold template for almost any property type.

How to Improve Your Just Sold Postcard Wording

In the just sold postcard examples and templates above, you can see that many different types succeed in design, call to action, and wording. As with all real estate marketing materials, just sold postcard verbiage matters, and you should take the time to plan and develop this to align with your real estate marketing strategy.

Ensure your wording is compelling and relevant to the recipient. Even if you use words like “I sold,” the postcard’s message should focus on what the sale means to the potential real estate seller. For example, you may explicitly describe how a home sale would benefit them or add a compelling call to action, like “Be the next to profit from your home!”

Here are some examples of how your just sold postcard wording can change to impact the reader:

Use This	Not This	Why?
Profit from your home!	We know how to sell your home!	Always keep the focus on the homeowner. By inviting them to profit from their home, you make the seller the hero of the story.
Call us today!	Let us know if you’re interested!	Be direct, not vague. “Let us know” is passive, and “without the additional instruction of how (call us today!)”, will likely be ignored.
Get your free home valuation today!	We can tell you how much your home is worth!	While similar, the first example is more likely to convert. It conveys what the homeowner will receive rather than what you can do.

To make your property listings jump off the page and attract qualified leads, include real estate words and top SEO keywords to increase traffic and build your real estate business online.

Tools for Creating Just Sold Real Estate Postcards

With today’s technologies and services, creating and modifying promotional real estate postcards can take little time, money, or effort. Real estate agents can use templates and editors to make, edit, and send postcards via direct mail. Here are four tools that can assist you in quickly creating attractive and powerful just sold postcards:

FAQs

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Bringing It All Together

Creative just sold real estate postcards are a proven way to showcase recent successes and attract new listing clients. Using inspiration from examples and templates makes it more likely that yours will stand out through strategic use of design, images, messaging, and wording. Do you still use postcards? Do you like any of the just sold postcard examples above? Share your thoughts and experiences in the comments!